Clarity, structure, and strategy

To move your business forward with confidence.

My services combine business coaching with strategic work to help you gain clarity on what you want and translate it into a business that works for you, practically, sustainably, and in a way that supports how you want to live and work.
All services are modular and flexible. You can choose only what you need or combine multiple elements to create a personalised approach that reflects where your business is and what you need next.

My Services

✅ Business Coaching

Clarity. Mindset. Direction.

For personal and professional clarity, alignment, and confidence in decision-making.
I help you identify what truly matters, what is getting in the way, and how to move forward with alignment.
This work creates the foundation for all strategic decisions that follow.

✅ Business Model Design

Your business blueprint.

I help you design the structure of your business, including your offers, revenue model, value proposition, customer segments, positioning, and the foundations that support your goals and the life you want to build.
This is about creating a business that fits you instead of forcing yourself into a model that doesn’t.

✅ Operating Model Design

Your business in action.

I map the systems, processes, roles, workflows, and tools that make your business run smoothly day to day.
This gives you clarity on who is involved, in what capacity, and how everything fits together across people, processes, and technology.

✅ Concrete Deliverables

Professional outputs that support execution and decision-making, such as:

Business cases,Investor-ready documents,Process maps,User journey maps,Operating procedures,Resource plans,Strategic frameworks… and much more.

All deliverables are visual, clear, and designed specifically for your needs, whether for internal decision-making, stakeholder communication, or investor conversations.

✅ Strategy & Roadmapping

A practical, grounded plan forward.

I help you define both short-term and long-term strategies, priorities, and immediate actions so you always know where to focus your resources next. This is supported by creative ideation work to explore fresh solutions and new approaches to your challenges. Your strategy is realistic, aligned with your vision and goals, and adaptable as you grow.

✅ Current-State Assessment

Clarity on what is really happening in your business.

I analyse the present-day reality of your business to understand what is working, what isn’t, and why.
It gives you a clear picture of the real challenges beneath the surface, not just the symptoms.

Explore All Case Studies

My Services

Clarity. Mindset. Direction.
For personal and professional clarity, alignment, and confidence in decision-making.
I help you identify what truly matters, what is getting in the way, and how to move forward with alignment.
This work creates the foundation for all strategic decisions that follow.
Your business blueprint.
I help you design the structure of your business, including your offers, revenue model, value proposition, customer segments, positioning, and the foundations that support your goals and the life you want to build.
This is about creating a business that fits you instead of forcing yourself into a model that doesn’t.
Your business in action.
I map the systems, processes, roles, workflows, and tools that make your business run smoothly day to day.
This gives you clarity on who is involved, in what capacity, and how everything fits together across people, processes, and technology.
Clarity on what is really happening in your business.
I analyse the present-day reality of your business to understand what is working, what isn’t, and why.
It gives you a clear picture of the real challenges beneath the surface, not just the symptoms.
A practical, grounded plan forward.
I help you define both short-term and long-term strategies, priorities, and immediate actions so you always know where to focus your resources next. This is supported by creative ideation work to explore fresh solutions and new approaches to your challenges. Your strategy is realistic, aligned with your vision and goals, and adaptable as you grow.
Professional outputs that support execution and decision-making, such as:
Business cases,Investor-ready documents,Process maps,User journey maps,Operating procedures,Resource plans,Strategic frameworks… and much more.
All deliverables are visual, clear, and designed specifically for your needs, whether for internal decision-making, stakeholder communication, or investor conversations.

Explore All Case Studies

Scroll To See All Testimonials

"What made the biggest difference was how quickly Katarina understood not just my business, but the life I was trying to build around it. She helped me see clearly what kind of work aligned with my goals, and created a strategy that made sense both for my business and the lifestyle I wanted."

Zaynab Kughali,
Founder and CEO of Phocus Photography
"Katarina has an incredible ability to see the bigger picture while still navigating complex challenges with precision and clarity. Her approach is always thoughtful, structured, and grounded in strong design thinking principles."

Simona Mazza,
Consulting Director at UBDS
“What stood out was how quickly Katarina understood my business and the complexity behind it. From the first conversations, she was able to grasp what I was trying to achieve and speak at the right level.”

Matt Lees,
Founder / Director of East Learning
“I felt like I could have high-level intellectual conversations with Katarina. She got what I was talking about straight away and pushed me to think differently.”

Matt Lees,
Founder / Director of East Learning
"This wasn’t a one-size-fits-all strategy. Katarina took the time to understand the different types of clients I work with, the income streams, and the pressures of working across two countries. She turned all of that into a clear strategy that felt tailored, practical, and achievable."

Zaynab Kughali,
Founder and CEO of Phocus Photography
“Katarina drew out insights I didn’t even realise I had. The process wasn’t just about organising my thoughts, it was about unlocking new clarity.”

Matt Lees,
Founder / Director of East Learning
“I would recommend Katarina to any organisation, large or small, that is looking for strategic support in tackling complex challenges.”

Simona Mazza,
Consulting Director at UBDS
“One of the things I valued most was the balance Katarina struck. She had the intellectual depth to challenge my thinking, but also made sure the outputs were tangible and usable.”

Matt Lees,
Founder / Director of East Learning
“Katarina brought structure to ideas that were all over the place and connected them in a way that made sense for me and the programme.”

Matt Lees,
Founder / Director of East Learning
“Katarina asked the right questions and pulled information out of me that I didn’t even realize was important. It felt like a genuine collaboration where my ideas were shaped into something much clearer.”

Matt Lees,
Founder / Director of East Learning

Scroll To See All Testimonials

"What made the biggest difference was how quickly Katarina understood not just my business, but the life I was trying to build around it. She helped me see clearly what kind of work aligned with my goals, and created a strategy that made sense both for my business and the lifestyle I wanted."

✭✭✭✭✭
Zaynab Kughali,
Founder and CEO of Phocus Photograph
"Katarina has an incredible ability to see the bigger picture while still navigating complex challenges with precision and clarity. Her approach is always thoughtful, structured, and grounded in strong design thinking principles."

✭✭✭✭✭
Simona Mazza,
Consulting Director at UBDS
“What stood out was how quickly Katarina understood my business and the complexity behind it. From the first conversations, she was able to grasp what I was trying to achieve and speak at the right level.”

✭✭✭✭✭
Matt Lees,
Founder / Director of East Learning
“I felt like I could have high-level intellectual conversations with Katarina. She got what I was talking about straight away and pushed me to think differently.”

✭✭✭✭✭
Matt Lees,
Founder / Director of East Learning
"This wasn’t a one-size-fits-all strategy. Katarina took the time to understand the different types of clients I work with, the income streams, and the pressures of working across two countries. She turned all of that into a clear strategy that felt tailored, practical, and achievable."

✭✭✭✭✭
Zaynab Kughali,
Founder and CEO of Phocus Photography
“Katarina drew out insights I didn’t even realise I had. The process wasn’t just about organising my thoughts, it was about unlocking new clarity.”

✭✭✭✭✭
Matt Lees,
Founder / Director of East Learning
“I would recommend Katarina to any organisation, large or small, that is looking for strategic support in tackling complex challenges.”

✭✭✭✭✭
Simona Mazza,
Consulting Director at UBDS
“One of the things I valued most was the balance Katarina struck. She had the intellectual depth to challenge my thinking, but also made sure the outputs were tangible and usable.”

✭✭✭✭✭
Matt Lees,
Founder / Director of East Learning
“Katarina brought structure to ideas that were all over the place and connected them in a way that made sense for me and the programme.”

✭✭✭✭✭
Matt Lees,
Founder / Director of East Learning
“Katarina asked the right questions and pulled information out of me that I didn’t even realize was important. It felt like a genuine collaboration where my ideas were shaped into something much clearer.”

✭✭✭✭✭
Matt Lees,
Founder / Director of East Learning

Ready to move forward with clarity and confidence?

Book a free call to explore how we can work together.

Book a Free Call

Explore Case Studies

Read Testimonials

Clarity, structure, and strategy

My Services

✅ Business Coaching

✅ Business Model Design

✅ Operating Model Design

✅ Concrete Deliverables

✅ Strategy & Roadmapping

✅ Current-State Assessment

My Services

"What made the biggest difference was how quickly Katarina understood not just my business, but the life I was trying to build around it. She helped me see clearly what kind of work aligned with my goals, and created a strategy that made sense both for my business and the lifestyle I wanted."

"Katarina has an incredible ability to see the bigger picture while still navigating complex challenges with precision and clarity. Her approach is always thoughtful, structured, and grounded in strong design thinking principles."

“What stood out was how quickly Katarina understood my business and the complexity behind it. From the first conversations, she was able to grasp what I was trying to achieve and speak at the right level.”

“I felt like I could have high-level intellectual conversations with Katarina. She got what I was talking about straight away and pushed me to think differently.”

"This wasn’t a one-size-fits-all strategy. Katarina took the time to understand the different types of clients I work with, the income streams, and the pressures of working across two countries. She turned all of that into a clear strategy that felt tailored, practical, and achievable."

“Katarina drew out insights I didn’t even realise I had. The process wasn’t just about organising my thoughts, it was about unlocking new clarity.”

“I would recommend Katarina to any organisation, large or small, that is looking for strategic support in tackling complex challenges.”

“One of the things I valued most was the balance Katarina struck. She had the intellectual depth to challenge my thinking, but also made sure the outputs were tangible and usable.”

“Katarina brought structure to ideas that were all over the place and connected them in a way that made sense for me and the programme.”

“Katarina asked the right questions and pulled information out of me that I didn’t even realize was important. It felt like a genuine collaboration where my ideas were shaped into something much clearer.”

"What made the biggest difference was how quickly Katarina understood not just my business, but the life I was trying to build around it. She helped me see clearly what kind of work aligned with my goals, and created a strategy that made sense both for my business and the lifestyle I wanted."

"Katarina has an incredible ability to see the bigger picture while still navigating complex challenges with precision and clarity. Her approach is always thoughtful, structured, and grounded in strong design thinking principles."

“What stood out was how quickly Katarina understood my business and the complexity behind it. From the first conversations, she was able to grasp what I was trying to achieve and speak at the right level.”

“I felt like I could have high-level intellectual conversations with Katarina. She got what I was talking about straight away and pushed me to think differently.”

"This wasn’t a one-size-fits-all strategy. Katarina took the time to understand the different types of clients I work with, the income streams, and the pressures of working across two countries. She turned all of that into a clear strategy that felt tailored, practical, and achievable."

“Katarina drew out insights I didn’t even realise I had. The process wasn’t just about organising my thoughts, it was about unlocking new clarity.”

“I would recommend Katarina to any organisation, large or small, that is looking for strategic support in tackling complex challenges.”

“One of the things I valued most was the balance Katarina struck. She had the intellectual depth to challenge my thinking, but also made sure the outputs were tangible and usable.”

“Katarina brought structure to ideas that were all over the place and connected them in a way that made sense for me and the programme.”

“Katarina asked the right questions and pulled information out of me that I didn’t even realize was important. It felt like a genuine collaboration where my ideas were shaped into something much clearer.”

Ready to move forward with clarity and confidence?