I work with individuals, small business owners, and mission-driven organisations who are navigating uncertainty and need to make deliberate decisions about what to pursue, how to proceed, or what to change.

My work is collaborative as well as analytical. In a structured way, grounded in evidence, I help you reach decisions you can stand behind, not recommendations that sit on a slide deck.

My work is delivered through structured, evidence-based programmes designed to support what your business needs at its current stage.

No templates. No generic solutions.

How I Work

Founder of Lightwell House

Choose the support that fits your needs

A hands-on engagement for businesses that feel ruled by day-to-day pressures. It reviews the current set-up to identify opportunities for optimisation and clarifies what is causing the frictions you are experiencing. It improves clarity and stability in the current state, so decisions become lighter and the business stops relying on constant workarounds.

This is for you if…

  • The pressures you feel are mainly about how the business works today.

  • Your weeks are ruled by exceptions, messages, and urgent requests.

  • You keep fixing tasks while the same frictions return.

  • More tools have created more work to manage rather than less.

  • You want help to steady the current setup before undergoing any bigger changes.

2

Strategic Alignment

(Solopreneurs &
Small Business)

1

Operational Reset

(Missiong-Driven Org)

A structured programme for operating businesses that need clearer alignment between vision, business model, and operating model as complexity grows. It rebuilds how the business is designed and run, replacing assumptions and accumulated inefficiencies with clear structure, documented decisions, and business and operating models that support sustainable performance.

This is for you if…

  • You work hard but the effort isn’t translating into desired outcomes.

  • Decisions are ad hoc and reactive rather than made against a clear structure.

  • Something needs to change, but it’s unclear what or where to start.

  • Marketing and technology have not brought the lasting difference you expected.

  • You want to understand not only what is wrong today, but what kind of change is needed overall to support how you want to work and live.

3

Operational Reset

(Missiong-Driven Org)

This is a focused diagnostic engagement for organisations that already operate but do not yet know whether the issue is in governance, processes, technology use, or the mission model itself. It reviews how work is done today across workflows, responsibilities, accountability, and stakeholder demands, and delivers a clear, documented understanding of what is causing repeated friction so leadership can decide what kind of change is truly required.

This is for you if…

  • The mission is clear, but the operational reality feels strained.

  • Desired impact is constrained by governance and reporting layers.

  • Previous technology or vendor solutions have not reduced friction as expected.

  • You need clarity on where problems truly sit so effort and solutions can be directed wisely.

  • Decisions feel heavier because it is unclear what is a core requirement and what has emerged as an inherited practice.

4

Strategic Alignment

(Missiong-Driven Org)

This is a structured programme for non-profits, NGOs, and other mission-driven organisations seeking to make their effort translate into reliable delivery, clear accountability, and sustainable impact while staying true to their purpose. It redesigns how the mission is delivered in practice by clarifying the mission model, operating model, and organisational structure, replacing implicit assumptions with clear decisions, defined responsibilities, effective governance, and foundations that support long-term impact.

This is for you if…

  • The mission is clear, but delivery feels stretched or fragile.

  • Funding, reporting, or stakeholder demands are increasing complexity.

  • Roles, responsibilities, or decision rights are unclear.

  • You need an operating model that supports impact, not just intention.

  • Complexity grew faster than our ability to coordinate people.

Explore All Case Studies

Scroll To See All Testimonials

  • "What made the biggest difference was how quickly Katarina understood not just my business, but the life I was trying to build around it. She helped me see clearly what kind of work aligned with my goals, and created a strategy that made sense both for my business and the lifestyle I wanted."

    Zaynab Karim,
    Founder and CEO of Phocus Photography

  • "Katarina has an incredible ability to see the bigger picture while still navigating complex challenges with precision and clarity. Her approach is always thoughtful, structured, and grounded in strong design thinking principles."

    Simona Mazza,
    Consulting Director at UBDS

  • “What stood out was how quickly Katarina understood my business and the complexity behind it. From the first conversations, she was able to grasp what I was trying to achieve and speak at the right level.”

    Matt Lees,
    Founder / Director of East Learning

  • “I felt like I could have high-level intellectual conversations with Katarina. She got what I was talking about straight away and pushed me to think differently.”

    Matt Lees,
    Founder / Director of East Learning

  • "This wasn’t a one-size-fits-all strategy. Katarina took the time to understand the different types of clients I work with, the income streams, and the pressures of working across two countries. She turned all of that into a clear strategy that felt tailored, practical, and achievable."

    Zaynab Karim,
    Founder and CEO of Phocus Photography

  • “Katarina drew out insights I didn’t even realise I had. The process wasn’t just about organising my thoughts, it was about unlocking new clarity.”

    Matt Lees,
    Founder / Director of East Learning

  • “I would recommend Katarina to any organisation, large or small, that is looking for strategic support in tackling complex challenges.”

    Simona Mazza,
    Consulting Director at UBDS

  • “One of the things I valued most was the balance Katarina struck. She had the intellectual depth to challenge my thinking, but also made sure the outputs were tangible and usable.”

    Matt Lees,
    Founder / Director of East Learning

  • “Katarina brought structure to ideas that were all over the place and connected them in a way that made sense for me and the programme.”

    Matt Lees,
    Founder / Director of East Learning

  • “Katarina asked the right questions and pulled information out of me that I didn’t even realize was important. It felt like a genuine collaboration where my ideas were shaped into something much clearer.”

    Matt Lees,
    Founder / Director of East Learning

Ready to move forward with clarity and confidence?

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