When the vision is clear, the business becomes simple

Gain the clarity and structure you need to move your business forward with confidence, whatever stage you’re at.

Are you at a crossroads?

You’re in the right place if you’re:

  • Starting something new and unsure how to build it.

  • Running an existing business but feeling stuck or misaligned.

  • Growing fast and need structure, processes, or investor-ready clarity.

  • Overwhelmed by too many decisions and not enough direction.

  • Clear on your idea but unsure how to make it real.

  • Or simply needing clarity, alignment, and momentum to move forward.

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What You Get

A tailored combination of clarity, strategy, and the structure to make it real.

Clarity on what you want, what matters, and where to focus your resources next

Structure that supports your goals rather than adding complexity

A realistic, aligned strategy you can act on immediately

Confidence in your decisions and direction

Momentum through clear next steps

Deliverables you can use straight away

This work starts with you and ends with clarity you can act on.

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Why Work With Me?

I help entrepreneurs, business owners, and changemakers find clarity, focus, and alignment when things feel complex, uncertain, or out of sync.

Traditional business coaches help you reflect on your mindset and direction, but they rarely bridge the gap between personal clarity and business reality. Traditional consultants create plans, documents, frameworks, and solutions, but they often ignore the human being behind the decisions and the reality of how you want to work and live.

Beyond clarity and structure, I also bring a creative dimension to the work. Once we uncover the real problem behind your challenges, I guide you through ideation exercises and creative, unconventional ways of thinking to develop unique solutions you may not have considered otherwise.

“Katarina drew out insights I didn’t even realise I had. The process wasn’t just about organising my thoughts, it was about unlocking new clarity.”
— Matt Lees, Founder/Director of East Learning

My approach is different.

I don't separate who you are from your business. Your personal and professional vision, priorities, and intentions matter, and they need to be reflected in how your business operates, whether you are building something new, resolving what isn't working, or preparing to scale.

In my work, I bring both of these worlds together. I help you get clear on what truly matters to you, and then I translate that clarity into your business in a way that feels aligned, grounded, and practical.

The work starts with you and ends with clarity you can act on.

No separation between you and your business, No generic advice, No templates.

Services & Testimonials
Case Studies

Client’s Testimonials

  • "What made the biggest difference was how quickly Katarina understood not just my business, but the life I was trying to build around it. She helped me see clearly what kind of work aligned with my goals, and created a strategy that made sense both for my business and the lifestyle I wanted."

    Zaynab Kughali,
    Founder and CEO of Phocus Photography

  • "Katarina has an incredible ability to see the bigger picture while still navigating complex challenges with precision and clarity. Her approach is always thoughtful, structured, and grounded in strong design thinking principles."

    Simona Mazza,
    Consulting Director at UBDS

  • “What stood out was how quickly Katarina understood my business and the complexity behind it. From the first conversations, she was able to grasp what I was trying to achieve and speak at the right level.”

    Matt Lees,
    Founder / Director of East Learning

  • “I felt like I could have high-level intellectual conversations with Katarina. She got what I was talking about straight away and pushed me to think differently.”

    Matt Lees,
    Founder / Director of East Learning

  • "This wasn’t a one-size-fits-all strategy. Katarina took the time to understand the different types of clients I work with, the income streams, and the pressures of working across two countries. She turned all of that into a clear strategy that felt tailored, practical, and achievable."

    Zaynab Kughali,
    Founder and CEO of Phocus Photography

  • “Katarina drew out insights I didn’t even realise I had. The process wasn’t just about organising my thoughts, it was about unlocking new clarity.”

    Matt Lees,
    Founder / Director of East Learning

  • “I would recommend Katarina to any organisation, large or small, that is looking for strategic support in tackling complex challenges.”

    Simona Mazza,
    Consulting Director at UBDS

  • “One of the things I valued most was the balance Katarina struck. She had the intellectual depth to challenge my thinking, but also made sure the outputs were tangible and usable.”

    Matt Lees,
    Founder / Director of East Learning

  • “Katarina brought structure to ideas that were all over the place and connected them in a way that made sense for me and the programme.”

    Matt Lees,
    Founder / Director of East Learning

  • “Katarina asked the right questions and pulled information out of me that I didn’t even realize was important. It felt like a genuine collaboration where my ideas were shaped into something much clearer.”

    Matt Lees,
    Founder / Director of East Learning

Ready to move forward with clarity and confidence?

Book a Free Call